Just because you can do something, doesn’t mean you should – how not to promote Trailblaze

Published 25 August 2011

If you’ve been out on a National Trail recently you might have seen some little white boxes bearing the legend “Trailblaze”. No idea what it means? Well why not watch this video which was posted in the YouTube account of the company behind it all. Yes I know it’s six minutes long but seriously, watch it all to the end.

Wow. I wish I worked with Pete and Cindy cos they’re not the most annoying people in the world at all, are they? Especially Steve with his incredibly big hair and highly visible nipples. And as for Cindy who just can’t get enough of waving her arms around like they’re on fire… Oh and then there’s the fact that they’re both Americans and can’t pronounce “Thames” properly.

Frankly Pete’s enough of a smug git with his endurance running although his inability to decide which National Trail to run over perhaps says something. I mean, South West Coast Path or the Pennine Way? I’d love to know where his office is in order to choose between those two as viable destinations for a Saturday. Still, I’d love to see him try and run fast over the Thames Path. Especially the bit round Tower Bridge in London which is generally clogged up with tourists having photographs taken with obliging police officers.

The whole thing degenerates into utter farce in the last minute or so when Cindy proclaims she’s probably going to go to the “shopping mall” to “buy crap I don’t really need”. To top this she’ll stay out late and “get drunk with people who aren’t really my friends.” Wow. I don’t know about you but her sad and tragic lifestyle is really making me want to start endurance running over the Ridgeway and no mistake! I mean when it’s that or binge eating of pizza and watching Friends re-runs, well how could I deny it!

The lesson? Just because you can use an online cartoon generator doesn’t mean you should. And just because you think you can write a witty and amusing script, doesn’t mean you can. As someone who created “Daily Express News TV” back in 2009, hey, I should know.

Your Comments

dee harvey (@deeharvey)

25 August 2011 at 4:13 pm

Dude, those are not Pete’s nipples – they are the buttons on the pockets of his shirt :D (I confess, it took me a while to realise this).

Their little moral lesson at the end made me really wish for a hungover Sunday binge eating pizza and icecream and watching reruns of Friends.

Andrew Bowden (Rambling Man editor)

25 August 2011 at 5:40 pm

I’d like to say that I knew they were buttons all along and that saying they were nipples was for comedy effect.

Like I say, I’d like to say that!

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